Briefings

Week InReview: August 20, 2021

Miss your peeps?
 
Images: Bohdan Skrypnyk/iStock, CT/iStock
 
The most striking revelation from an 80-year Harvard study of health and aging is that close relationships are what keep people happy throughout their lives, and these relationships with family, friends, and community delay mental and physical decline. These social ties are better predictors of our happiness and longevity than social class, IQ, or genetics.
 
So if social connection, or belonging, is the most important driver of our well-being, how are we doing after more than a year of social isolation, fear, uncertainty, and social tension? Our social connectedness drives our happiness; after more than a year of social isolation, there's a clear opportunity for brands that can build belonging.
 
— Fast Company

Read entire Week InReview: August 20, 2021
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