Briefings

Week InReview: April 30, 2021

Comfort in. Status anxiety out.
 
Illustration: Shonagh Rae/FT
 
In fashion, there has already been a wave of heated debate about what to expect in the post-pandemic world. When it hit, Covid-19 caused demand for tracksuits, pajamas, hoodies, sportswear and other leisurewear to surge. Some designers think this has sparked a permanent move towards more comfortable styles.
 
Maybe so. But, according to a report from BCG consultants “Fashion won't – and shouldn't – return to what it was,” since “the behavior, preferences and shifts in mindsets that people have adopted during the pandemic will lead to permanent changes.”
 
 Financial Times

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