In fashion, there has already been a wave of heated debate about what to expect in the post-pandemic world. When it hit, Covid-19 caused demand for tracksuits, pajamas, hoodies, sportswear and other leisurewear to surge. Some designers think this has sparked a permanent move towards more comfortable styles.
Maybe so. But, according to a report from BCG consultants “Fashion won't – and shouldn't – return to what it was,” since “the behavior, preferences and shifts in mindsets that people have adopted during the pandemic will lead to permanent changes.”
— Financial Times